Financial markets look to governments to learn about aggregate, “macro”-economic outcomes, because governments have unique power in putting together data. Prof Abhiroop MUKHERJEE studies if alternative data will make a difference and if markets today already know what happened in the economy before the government releases this information. ... 閱讀更多

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In this talk, Prof Tat-Koon KOH will give an overview of strategies that could contribute to the chances of successful viral ... 閱讀更多

Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. As two-sided markets, daily-deal platforms allow merchants to attract new consumers via discounts and consumers to explore a wide variety of products and services. In this joint study presented by Prof XU Hong, she will investigate whether the ... 閱讀更多

Online labor marketplaces facilitate the efficient matching of employers and workers across geographical boundaries. This online phenomenon holds important social and economic implications. In this talk, Prof Jing WANG will explore the impact of gender-based stereotypes on hiring outcome in online labor marketplaces and uncover the underlying gender-specific ... 閱讀更多

The emerging phenomenon of personal branding on social media has important implications for job seekers, employers and social media platforms. In this talk, Prof Yanzhen CHEN will explore how online personal branding affects executive employment and compensation negotiation, with evidence from S&P 500 executives personal branding on Twitter and their career ... 閱讀更多

Creativity is the foundation of organization innovation that enables firms to compete in the dynamic and competitive marketplace. In this talk, Prof Yaping GONG will present research-based findings on what promote or inhibit employee creativity in the workplace. He will discuss key motivational, knowledge, and skill drivers of employee creativity (e.g ... 閱讀更多

Entrepreneurs need creative products, but a key challenge they face in their growth is managing the key internal stakeholders, in particular the board of directors. Prof Sam Garg tracked several Silicon Valley ventures with rare access to their board meetings and interviews with board members and executives. His findings and insights will be helpful to CEOs ... 閱讀更多

Standard models of financial markets assume people behave rationally. Behavioral finance builds on this foundation by taking insights from cognitive psychology to explain puzzling observations in asset prices that cannot be explained by reason. To illustrate, Prof. Utpal BHATTACHARYA will give three examples from his research on behavioral finance ... 閱讀更多

A novel facet of privacy concern has emerged due to peer disclosure of sensitive personal information in online social communities. When online users post about their “friends” or even “non-friends”, their behavior impose a negative externality on other people. Professor Hong XU will talk about the use of game theory to analyze interactions among users in ... 閱讀更多

Guanxi is one of the most prevalent vocabularies used in China’s business environment. In her talk, Professor Bilian Sullivan will share her insights on the following aspects: 1) How can we understand Guanxi from a general network perspective? 2) What are the idiosyncratic features of Guanxi in China? 3) Are there new characteristics of Guanxi in China’s ... 閱讀更多