More about HKUST
Here you can watch the videos of our faculty members’ sharing of their latest research and insights. Most of these talks/seminars are conducted in a friendly language accessible to academics and the business community, and other general users. Feel free to reach out to our faculty members in case you find these sharing interesting!
Using Seeding Strategies to Get Attention in Online Social Networks
Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral ...
Nudging out the Carbon Tax
Organizations and governments alike have increasingly embraced nudges: small changes to the decision environme ...
How to Spread Your Chips Among Competing Innovations?
Many innovative products are designed to satisfy the demand of specific target consumers; thus, the innovators ...
An Unexpected Way that Defaults Impact Other Borrowers
We are interested in understanding how credit crises spread through the real economy. To this end we focus on ...
Choosing Not to Know: The Desire to Avoid Information
Modern technology has brought us unprecedented access to information. We can exchange ideas with people all ov ...
When and How to Offer Free Products
Despite its immense popularity, the freemium business model remains a complex strategy to master and often a t ...
How Do Firms Have More Productive Workers? The Role of Career and Wage Incentives?
What are the best incentives to recruit more productive (entry-level) workers? The difficulty in effective scr ...
How to Recruit in High Volume?
We model a multi-phase and high-volume recruitment process as a large-scale dynamic program. The success of th ...
Who Your Manager Is Matters When It Comes to Borrowing from Banks
Do banks value their relationship with corporate managers? There is ample evidence that banks can alleviate in ...
Need Funds? Ask Investors on A Sunny Day
How and why can irrelevant, short-lived factors shape investment decisions? This can happen in investment deci ...
FaceBook 
ig 
LinkedIn 
youtube