When will workers follow algorithm advice? Retailers introduce advanced algorithms to optimize decisions such as pricing, inventory, and product assortments. However, it is not effective if workers do not follow the algorithm. How can we motivate workers following the algorithm? Who is more or less reluctant to follow the algorithmic advice? In the ... Read More

Securities class action lawsuits allow investors to recuperate investment losses caused by securities law violations. They are arguably the most significant litigation risk for firms listed in the United States and other major economics such as U.K., Australia and Canada. In these lawsuits, shareholders usually allege that company management defrauds ... Read More

In a new world where common prosperity is as important as corporate profits, can private businesses really do well by doing good? One way to do so is for businesses to partner with governments in helping the poor realize benefits of newly built infrastructure. But three things need to happen for such partnerships to thrive: First, governments have to be ... Read More

We study how mobile-based economic incentives and environments influence charitable giving behavior. In contrast to traditional fund-raising, we consider the use of mobile devices to generate giving in small denominations, which we term micro-giving. Collaborating with a US-based mobile app provider, we incorporate functionality that allows users to ... Read More

To encourage more and higher-quality content, some knowledge platforms have started to pay contributors. It is unclear, however, whether and how such monetary incentives affect users’ contribution to non-paid (“free”) knowledge activities. Answering this question is important because consumers benefit from both paid and non-paid knowledge. We study the ... Read More

The rise of social media platforms, such as Twitter, in the past decade, has turned personal branding (PB) into a powerful technology within the reach of almost everyone. However, whether PB on social media can improve a candidate’s standing among other equally qualified candidates remains unclear. Using personal branding, individuals strategically present ... Read More

Why do some professionals use so much jargon? Jargon is a status signal associated with professional expertise and status. Thus, experts should always use more jargon, right? Wrong. Our research shows that lower status professionals routinely use jargon to show off or compensate for lower status. They are using excessive jargon not to be understood but ... Read More

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral marketing relies on word of mouth and leverages social networks of individuals to spread information. But, what is the optimal seeding strategy? Put differently: who should you target to initiate a viral marketing campaign? Previous research ... Read More

Organizations and governments alike have increasingly embraced nudges: small changes to the decision environment that can influence the choices people make. A utility company promoting energy conservation can redesign its bill to include comparisons to more efficient households, nudging households to reduce their energy consumption. Firms that want to help ... Read More

Many innovative products are designed to satisfy the demand of specific target consumers; thus, the innovators will inevitably compete with each other in the product market. We investigate how a profit-maximizing principal should properly allocate her limited resources to support the innovations of multiple potentially competing innovators. We find that ... Read More