Organizations often face the strategic dilemma of choosing between exploration—such as diversifying into new products or markets—and exploiting their existing opportunities. Our research suggests that the subjective experience of losses can influence the willingness to explore. Participants in our experiments chose from options that yielded different payoffs ... 閱讀更多

Return insurance is an innovative return policy recently emerging on major Chinese shopping platforms, such as Taobao.com and JD.com. It is underwritten by an insurer and can be purchased by either a retailer or a consumer. Under such insurance, the insurer partially compensates consumers for their hassle costs associated with product return. We analyze the ... 閱讀更多

When will workers follow algorithm advice? Retailers introduce advanced algorithms to optimize decisions such as pricing, inventory, and product assortments. However, it is not effective if workers do not follow the algorithm. How can we motivate workers following the algorithm? Who is more or less reluctant to follow the algorithmic advice? In the ... 閱讀更多

Securities class action lawsuits allow investors to recuperate investment losses caused by securities law violations. They are arguably the most significant litigation risk for firms listed in the United States and other major economics such as U.K., Australia and Canada. In these lawsuits, shareholders usually allege that company management defrauds ... 閱讀更多

In a new world where common prosperity is as important as corporate profits, can private businesses really do well by doing good? One way to do so is for businesses to partner with governments in helping the poor realize benefits of newly built infrastructure. But three things need to happen for such partnerships to thrive: First, governments have to be ... 閱讀更多

We study how mobile-based economic incentives and environments influence charitable giving behavior. In contrast to traditional fund-raising, we consider the use of mobile devices to generate giving in small denominations, which we term micro-giving. Collaborating with a US-based mobile app provider, we incorporate functionality that allows users to ... 閱讀更多

To encourage more and higher-quality content, some knowledge platforms have started to pay contributors. It is unclear, however, whether and how such monetary incentives affect users’ contribution to non-paid (“free”) knowledge activities. Answering this question is important because consumers benefit from both paid and non-paid knowledge. We study the ... 閱讀更多

The rise of social media platforms, such as Twitter, in the past decade, has turned personal branding (PB) into a powerful technology within the reach of almost everyone. However, whether PB on social media can improve a candidate’s standing among other equally qualified candidates remains unclear. Using personal branding, individuals strategically present ... 閱讀更多

Why do some professionals use so much jargon? Jargon is a status signal associated with professional expertise and status. Thus, experts should always use more jargon, right? Wrong. Our research shows that lower status professionals routinely use jargon to show off or compensate for lower status. They are using excessive jargon not to be understood but ... 閱讀更多

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral marketing relies on word of mouth and leverages social networks of individuals to spread information. But, what is the optimal seeding strategy? Put differently: who should you target to initiate a viral marketing campaign? Previous research ... 閱讀更多