Price Efficiency

Recently, a growing number of media platforms have allowed users to pay for a premium version of their service that removes ads. A classic example is YouTube, which launched YouTube Red that is a paid service with no ads. This is puzzling because these platforms historically rely on advertising revenues to grow. In this research we develop a game theory ... 閱讀更多

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the user, has attracted considerable attention in recent years. Having led to the rapid rise of companies such as Skype and Dropbox, countless startups have also adopted freemium as their business model. After all, there are obvious reasons why freemium is ... 閱讀更多

Short sellers have been known to uncover companies that engage in financial. Indeed, several activist short sellers like Muddy Waters Research and Citron Research make a name for themselves by proactively targeting fraudsters, bringing their misconducts to light, and profiting from their price decline. Not surprisingly, managers should consider the cost and ... 閱讀更多

The posterior price-matching is a mechanism where a firm reimburses the price difference to a customer who has purchased a product before a markdown. Thus, it is unlikely for a monopolist seller to mark down in a market where consumers are homogeneous (i.e., no room for price discrimination) and there is no inventory to reduce. The purpose of this paper is ... 閱讀更多