Here you can find a short digest containing the key findings, insights, and takeaways from our top-quality research papers published in some of the best journals in the professional community. Feel free to reach out to our faculty members in case you are interested in these thought-provoking research!

TV Advertising: Not Just Background Noise
LIAUKONYTĖ, Jūra | ZALDOKAS , Alminas

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence o ...

Seed-stage Investment Decisions
DUSHNITSKY, Gary | SARKAR, Sayan

In 2019, there were over 4,700 seed-stage investments globally, along with significant recent interest in how ...

Incorrect Biases Shape Queue-Joining Decisions
HE, Qiao-Chu | 陳瀅儒 | RIGHTER, Rhonda

When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose t ...

The Bright Side of Encroachment
GUAN, Xu | LIU, Baoshan | 陳瀅儒 | WANG, Hongwei

With the rise of e-commerce, suppliers can now reach consumers directly through channels such as online platfo ...

Deflecting Difficult Questions in Interview
BITTERLY, T. Bradford | SCHWEITZER, Maurice E.

Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining a ...

The More You Search, the Less You Find
PARK, Sang Kyu | SELA, Aner

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it onlin ...

Strategically Managing Information to Influence Consumer Preferences
GUAN, Xu | WANG, Yulan | YI, Zelong | 陳瀅儒

The decision to disclose product information to potential customers is something that must be considered by se ...

Spearheading Sustainability in Business Operations
LEE, Hau L. | 張洪濤

Sustainability is one of the most pressing concerns of our time. The vision of a sustainable world—capab ...

Two-Sided Price Discrimination by Media Platforms

In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introduc ...

Fighting Friction: Information and Productivity
HANN, Rebecca N. | KIM, Heedong | WANG, Wenfeng | 鄭悅

Higher-quality accounting information results in better resource allocation within industries, Yue Zheng from ...