Leadership and Behavioral Decision-making

Is a “want” superior to a “need” when requesting financial help? Shedding light on this topic, HKUST’s Jaideep Sengupta and colleagues offer insights into the persuasive power of language in crowdfunding appeals. Their study has important practical implications for fundraisers, marketers, and policymakers alike. Although the terms “want” and “need” are both ... 閱讀更多

Deciding to leave a job and actually leaving it are not the same thing. Whether the intention to quit translates into real turnover behavior—known as the turnover intention–behavior link—is strongly affected by cultural values, find HKUST researcher Kin Fai Ellick Wong and a colleague. Their research answers a question that has long plagued organizations: if ... 閱讀更多

The behavioural approach to organization and decision making argues that negative feedback regarding a choice deters someone from doing the same thing again. That is, decisions should be guided by the law-of-effect—a concept central to adaptive learning. On the other hand, escalation research shows that decision makers often continue or reinforce their ... 閱讀更多

管理者和學者都想瞭解哪些因素影響個人接納和使用新技術。這一領域已經做了大量研究。許多觀點已被歸納為一個統一的理論模型，能相當可靠地預測在職員工對新技術的接納和使用。但是，能否預測消費者的行為呢？ Viswanath Venkatesh、湯永亮和徐鑫對此做出了解答，他們引申現有理論，納入消費者而非員工會關注的問題（比如價格）。他們將自己的模型應用於1,512名消費者對移動用戶端應用程式的使用，證明該模型能夠預測男性與女性、老人與年輕人，以及經驗用戶與非經驗用戶在採用新技術上的差異性。 他們從原有的針對在職員工的模型出發，首先在擴展模型中提出了四個組成部分：對技術性能的期望，對技術易用程度的期望，社會影響—即朋友或員工是否會期待此人使用新技術，以及使用新技術所需的資源和支持等推動條件。 在此基礎上 ... 閱讀更多