When we fall in love with a product but fail to catch its name, the obvious solution is to search for it online—guided only by our fuzzy recollection of the product and a few general search terms. How likely are we to correctly identify the target product among the many similar items advertised online? In an illuminating study, HKUST’s Sang Kyu Park and ... 閱讀更多

The decision to disclose product information to potential customers is something that must be considered by sellers. Common methods that are used to present quality information include advertisements, free samples, product labels, and so on. Alternatively, for various reasons, a seller might choose to reduce their investment in advertising or limit certain ... 閱讀更多

Sustainability is one of the most pressing concerns of our time. The vision of a sustainable world—capable of meeting the needs of both current and future generations—is gaining ever more traction with governments and societies across the globe. Business operations have become a major target for sustainable development, according to Hongtao Zhang of HKUST ... 閱讀更多