Corporate stakeholders have long assessed companies based on indicators of financial performance. Recently, however, “softer” indicators have been added to these assessments, under the rubric of corporate social responsibility (CSR) . Today, CSR significantly influences depositors’ assessments of banks’ trustworthiness, according to HKUST’s Mingyi Hung and ... Read More

Power can have a major influence on how we receive, provide, and respond to information. In an important contribution to marketing research, HKUST’s Linying Fan and colleagues show how feeling powerful—a fundamental psychological state—can affect consumers’ construction and reception of communications. They propose a novel psychological mechanism, “need-for ... Read More