Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence on investment decisions, according to a novel study by HKUST’s Alminas Žaldokas and his colleague Jūra Liaukonytė from Cornell University. Their analysis of investor behavior revealed an increased interest in a company’s financial records immediately ... 閱讀更多

In 2019, there were over 4,700 seed-stage investments globally, along with significant recent interest in how resources are mobilized during the earliest stages of the entrepreneurial journey. Seed-stage startups work towards finalizing their product or services in addition to gathering market data. This also includes finding enough funding to develop an ... 閱讀更多

When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose to dine elsewhere? Whilst this may seem like a snap judgment, there is more to the decision-making process than meets the eye. In fascinating work, HKUST’s Ying-Ju Chen and colleagues looked at how patience, service quality information, and ... 閱讀更多