We develop a flexible content-based search model that links the content preferences of search engine users to query search volume and click-through rates. Content preferences are defined over latent topics that describe the content of search queries and search result descriptions. Moreover, our model allows content preferences to vary systematically based on ... 閱讀更多

Our paper studies whether language patterns elicited by a different level of stimulus during earnings conference calls are informative about firms' earnings. Executives endure various levels of pressure when presenting a scripted managerial discussion and spontaneous answering to analysts' scrutinized questions. Such stimulus induces evasive answers ... 閱讀更多

Amid the turbulence in stock markets, retail investors continue to look for investment ideas. With thousands of publicly-traded stocks available, many retail investors often resort to their recent personal experiences when deciding on which stocks to buy or sell. In a recent paper, we find a predictable, recurring, and robust pattern between investor ... 閱讀更多

This paper develops a new algorithm for increasing the revenue in a dynamic product assortment problem. Then, it identifies the challenges faced by managers in practice and discusses the conditions under which workers follow the algorithm. To do so, I conducted a field experiment with a beverage vending machine business. The experiment shows that, on average ... 閱讀更多

The old adage, “You can catch more flies with honey than vinegar,” suggests that it is easier to get what we want by being nice and flattering to others, than it is to be tough and demanding. We explored whether this rule of thumb holds true in a negotiation context. In four experiments, both in the laboratory and in the field, we find that negotiators who ... 閱讀更多

The paper looks at how superstitions affect financial markets by examining limit orders (an offer to trade shares at a given price) in the Taiwanese stock market. The authors measured the strength of traders’ superstitions by the regularity with which they chose prices ending in eight, and how strenuously they avoided the number four. Institutional investors ... 閱讀更多

Marketers and other agents use a variety of tactics to influence us. One commonly-used persuasion tactic is flattery. But does flattery really work, or do we see right through it? Professor Jaideep Sengupta draws on his extensive research on persuasion techniques to present insights into this topic. He highlights the unexpected long-term effects of flattery ... 閱讀更多

Gift giving generates large revenues for businesses, corresponding to 17.6 percent of retail sales in Hong Kong. Despite their importance for the retail industry, retailers tend to follow the same pricing strategies as for other regular products or services. Yet, consumers purchase decisions for gifts are fundamentally different compared to purchases for own ... 閱讀更多

This paper identifies the causal effect of U.S. multinationals’ technology shocks on their subsidiaries’ and nearby domestic firms’ productivity in China. By combining firm-level data from both the U.S. and China, I match U.S. multinationals with their manufacturing subsidiaries in China and measure the multinationals’ technology shocks to the local firms in ... 閱讀更多