Advertising is central to e-commerce. In a world of choice, ads drive consumption by informing consumers about available products. New insights into the influence of online advertising on e-shopping behavior come from a study led by Ralf van der Lans of HKUST. The team used eye-tracking experiments to probe how ad features and site design can help or hinder ... 閱讀更多

Since the 1960s, agricultural production has moved towards contract farming in an attempt to lower both costs and risks of production while increasing quantities and both farmers and buyers’ profits. The authors of this paper have sought to determine and analyse the effect this move has had on the efficiency and returns enjoyed by both contract and non ... 閱讀更多