Trading Strategy

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence on investment decisions, according to a novel study by HKUST’s Alminas Žaldokas and his colleague Jūra Liaukonytė from Cornell University. Their analysis of investor behavior revealed an increased interest in a company’s financial records immediately ... 閱讀更多

Our paper studies whether language patterns elicited by a different level of stimulus during earnings conference calls are informative about firms' earnings. Executives endure various levels of pressure when presenting a scripted managerial discussion and spontaneous answering to analysts' scrutinized questions. Such stimulus induces evasive answers ... 閱讀更多