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  2. BizInsight@HKUST

Here you can find a short digest containing the key findings, insights, and takeaways from our top-quality research papers published in some of the best journals in the professional community.

LIU, Jia TOUBIA, Olivier
Giving Online Consumers What they Want
Online Information
Advertising
Data Analytics
Customer Behavior
With the rise of search engines such as Google, it is becoming increasingly important to determine how consumers use these tools to find products, services, or information. Companies that understand their customers’ search behaviour can better tailor the content of their websites and pay for the right advertising on search engines. To help firms make best ... Read More
[ BizStudies ]
HANN, Rebecca N. KIM, Heedong ZHENG, Yue
Firms’ Information Environment: Implications for Investors’ and Managers’ Decisions
Earnings Management
Online Information
Investment Decision
Firm Behavior
An earnings announcement – a public statement of a company’s profitability, usually issued on a quarterly basis – provides useful information to assess peer firms’ expected cash flows, as well as the uncertainty regarding their expected cash flows. While there is a large body of research on whether there are intra-industry information transfers around ... Read More
[ BizStudies ]
WANG, Xuan ASADPOUR, Arash ZHANG, Jiawei
Matching Supply with Demand
Marketing Strategy
Online Information
Supply Chain
Matching supply with demand is an important way to secure profits for businesses in many industries. However, supply–demand mismatch is common, because decisions about supplies are often made before demand is fully characterized. To address this problem, HKUST’s Xuan Wang and collaborators modeled how resource flexibility can be leveraged to reduce supply ... Read More
[ BizStudies ]
ZALDOKAS , Alminas
Anticollusion Enforcement Affects Firms’ Financing
Firm Behavior
Financing
Financial Risk
Price-fixing cartels are pervasive. However, antitrust enforcement around the world has been recently picking up speed. Higher fines and new tools such as leniency programs for cartel whistleblowers have led to unprecedented antitrust enforcement actions against the collusion and led to crumbling cartels. Theoretically, the breakdown of collusive activities ... Read More
[ BizStudies ]
Read Full Paper
YI, Zelong WANG, Yulan LIU, Yun CHEN, Ying-Ju
Fairness Concern and Distribution Channel Selection
Consumer Behavior
Distribution
Online Information
Supply Chain
As unfairness in business transactions widely exists nowadays, consumers are increasingly worried about fairness. This kind of concern of fairness drives them to compare their payoffs with the sellers’ profits, and where a transaction is deemed inequitable, consumers may refuse to accept it. At the same time, such concern of price fairness also impacts a ... Read More
[ BizStudies ]
GUAN, Xu CHEN, Ying-Ju
Market Strategies: Manufacturers, Retailers, and Consumers
Marketing Strategy
Retailing
Consumer Behavior
Online Information
Supply Chain
Supply chains are an integral part of business and form the network between a company and its suppliers to produce and distribute products to consumers. A supply chain also often contains various forms of information asymmetry (where one party has more information than the other) that drive business transactions. A manufacturer usually has less information ... Read More
[ BizStudies ]
KAWAGUCHI, Kohei (SUNADA) UETAKE, Kosuke WANATABE, Yasutora
Under Pressure: Consumers’ Responses to Context-based Marketing
Consumer Behavior
Marketing Strategy
Marketing Analytics
Purchase Decision
Consumer demographics, product attributes, and purchase history has long been at the heart of marketing communications. That said, with the rise of big data and real-time consumer information, more attention has been paid recently to context-based marketing, in which consumers are shown different types of advertisements depending on environmental factors and ... Read More
[ BizStudies ]
Read Full Paper
YIN, Zhe HUANG, Tingliang CHEN, Ying-Ju
Customer Bounded Rationality in Posterior Price-Matching Mechanism
Marketing Strategy
Price Efficiency
Consumer Behavior
The posterior price-matching is a mechanism where a firm reimburses the price difference to a customer who has purchased a product before a markdown. Thus, it is unlikely for a monopolist seller to mark down in a market where consumers are homogeneous (i.e., no room for price discrimination) and there is no inventory to reduce. The purpose of this paper is ... Read More
[ BizStudies ]
BEKAERT, Geert PANAYOTOV, George
Good and Bad Trades: An Optimal Strategy for Currency Trading
Currency Trading
Investment Decision
Financial Strategy
Currency carry trading is an investment strategy whereby traders invest in high-interest rate currencies and fund in low-interest rate ones. Historically, this trade has generated substantial returns. Typical analysis of the trade has focused predominantly on currencies that yield high interest rate differentials, as the Australian dollar on the long side ... Read More
[ BizStudies ]
Read Full Paper
HU, Peng SHUM, Stephen YU, Man
“Bang bang”: an optimal sales strategy for perishable goods
Consumer Behavior
Seller Behavior
Marketing Strategy
Branding
Shopkeepers and store managers should base decisions on whether to discount or destroy leftover perishable goods on consumer behavior, an innovative new study has found. While marking down prices can provide welcome revenue for foodstuffs that would otherwise go to waste, this can also result in “intertemporal cannibalization”—a reduction in full-price sales ... Read More
[ BizStudies ]
Read Full Paper
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  • Faculty
    • Faculty Guide
      • Faculty by A-Z
      • Faculty by Department
      • Faculty by Research Interest
  • Research
    • BizInsight@HKUST
      • BizThemes
        • Fintech
        • Green Finance
        • Family Business
        • Data Analytics
      • BizTalks
      • BizStudies
      • BizBites
    • Theme-based Research
      • Fintech Research
      • Green Finance Research
    • Reports
    • Research Centers
    • Research Paper Series (SSRN)
  • Study at HKUST
    • Undergraduate Programs
    • Master of Science
      • HKUST-NYU STERN Ms in Global Finance
      • MSc in Accounting
      • MSc in Business Analytics
      • MSc in Economics
      • MSc in Family Office and Family Business
      • MSc in Finance
      • MSc in Financial Technology
      • MSc in Global Operations
      • MSc in Information and Cyber Security Management
      • MSc in Information Systems Management
      • MSc in International Management
      • MSc in Marketing
    • MBA
      • Full-time MBA
      • Part-time MBA
      • Digital MBA for Global Leaders
    • EMBA
      • The Kellogg-HKUST Executive MBA Program
      • HKUST Bilingual EMBA program
    • DBA
      • Doctor of Business Administration
      • Bilingual Doctor of Business Administration
    • PhD
      • PhD in Accounting
      • PhD in Economics
      • PhD in Finance
      • PhD in Information Systems
      • PhD in Management
      • PhD in Marketing
      • PhD in Operations Management
    • Non-degree Programs
      • Executive Education
      • Online Course
  • News & Events
    • News
    • Events
    • Press Releases
    • School in Media
    • HKUST Business Review
    • eNews
    • Feature Stories
    • 30th Anniversary
    • Subscription
  • Departments & Centers
    • Departments
      • Accounting
      • Economics
      • Finance
      • Information Systems, Business Statistics & Operations Management
      • Management
      • Marketing
    • Research Centers
      • Center for Business and Social Analytics
      • Center for Business Strategy and Innovation
      • Center for Economic Policy
      • Center for Investing
      • Center for Securities Analysis with Financial Technology
      • Center for Technology and Business Ecosystem
      • Roger King Center for Asian Family Business and Family Office
      • Thompson Center for Business Case Studies
      • HKUST Institute for Financial Research
      • HKUST Li & Fung Supply Chain Institute
    • Center for Business Education
  • About School
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