Data Analytics

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data. Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; and Dr LIM Hyungsoo, Postdoctoral Fellow at CBSA British mathematician Clive Humby famously coined the phrase “Data is the new oil” ... 閱讀更多

Big data is important for business, and the HKUST Business School is taking note of developments in business analytics and reacting accordingly. Chair Professor Lancelot F. JAMES. Department of ISOM, HKUST Business School In this article I present my views on some challenges faced by the HKUST Business School in this era of big data, how it has been ... 閱讀更多

The investment industry is increasingly using AI technology to make investment decisions, but computers are not ready to replace human intelligence just yet. Professor YOU Haifeng, Department of Accounting, HKUST Business School Artificial intelligence (AI), which is powered by machine learning technology, has affected many aspects of our lives. For ... 閱讀更多

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Assistant Professor LIU Jia Department of Marketing, HKUST Business School Data-driven marketing simply put means using quantitative methods to derive meaning from data to make informed marketing decisions. Thanks to the availability of a ... 閱讀更多

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School Reputation systems operated by online platforms play an important role in mitigating the problems caused by asymmetric information in internet marketplaces. Successful reputation systems can ... 閱讀更多