When confronted with a choice between a lettuce with a “best before” date falling in two days’ time and one in four days’ time, a supermarket customer will typically plump for the latter. This choice puts the product remaining on the shelf one step closer to a clearance sale, or even to the bin. “Waste is substantial in retailing,” note HKUST’s Qing Li and ... 閱讀更多

Consumption of live streaming or entertainment content such as video games, movies, concerts, and sports events often lasts a nontrivial time period. Where are the engaging moments of contents to consumers during the period of experience? How to capture and quantify such moments? What are the business implications of such engaging moments? Live chats ... 閱讀更多