Live Comments

Consumption of live streaming or entertainment content such as video games, movies, concerts, and sports events often lasts a nontrivial time period. Where are the engaging moments of contents to consumers during the period of experience? How to capture and quantify such moments? What are the business implications of such engaging moments? Live chats ... 閱讀更多

Movies are full of highs and lows, plot twists, and bursts of action and dialogue. Understanding how viewers respond to such lively and fluctuating content in real time is challenging. In recent work, HKUST’s Wenbo Wang and colleagues developed a novel construct, “moment-to-moment synchronicity” (MTMS), to capture viewers’ engagement with dynamic movie ... 閱讀更多