In competitive societies, educational products represent significant purchase decisions for families. As noted by HKUST’s Qihui Chen and her coauthors, “Parents’ preferences when purchasing educational products for their children are primarily shaped by their values, beliefs, and observations of society.” Their research shows that the choice between ... 閱讀更多

In the quest for romance, some individuals turn to luxury consumption as a powerful signal of social status. This phenomenon has been widely validated among men, but little is known about the role of luxury purchasing in women’s romantic endeavors. HKUST’s Qihui Chen and colleagues conceptualize a “mate screening motive” that explains how women use luxury ... 閱讀更多

In competitive societies, educational products represent significant purchase decisions for families. As noted by HKUST’s Qihui Chen and her coauthors, “Parents’ preferences when purchasing educational products for their children are primarily shaped by their values, beliefs, and observations of society.” Their research shows that the choice between ... 閱讀更多

Education is one of the top expenditures for families, especially in Asia. For example, the average expenditure on a child’s education from primary school to undergraduate level in Hong Kong is more than any other regions/countries in the world. When examined closer, some educational purchases are made to develop a child’s strengths (i.e., strength-focused ... 閱讀更多