GUO, Liang
The Interplay of Preference Dependence and Consumption Flexibility in Consumer Purchases
What are the rationales underlying consumers' grocery purchases that typically involve multiple varieties or flavors of the same brand? Liang Guo of HKUST considers the example of yoghurt, where consumers are likely to purchase multiple items and even multiple flavors, and breaks down the underlying rationales to offer insights on what consumers may be ... Read More
[ BizStudies ]
Read Full Paper
CHATTOPADHYAY, Prithviraj FINN, Carmel ASHKANASY, Neal M
A Nuanced View of Group In-Fighting
Researchers studying the dynamics of teams tend to focus on competition between demographic categories represented in a team, such as between men and women. But often two or more different professional categories, such as doctors or nurses, are required to work together as a unit. How do the dynamics change? Prof. Prithviraj Chattopadhyay of HKUST and his co ... Read More
[ BizStudies ]
Read Full Paper
SHAW, Jason D. ZHU, Jing DUFFY, Michelle K. SCOTT, Kristen L SHIGH, Hsi-An SUSANTO, Ely
Getting to the Root of Team Conflict
Conflict in the workplace can have positive consequences by spurring team members to examine other perspectives and information in order to reach a consensus. But conflict comes in different forms and not all of them are beneficial. Jing Zhu of HKUST and her co-authors examine the interaction between task conflict and relationship conflict and show how these ... Read More
[ BizStudies ]
Read Full Paper
HONG, Jiewen
Stirring Emotions in Advertising
A commercial for a bank features the father of a little girl imagining his daughter on her wedding day and feeling both happy and sad. The use of such a mixed emotions appeal can evoke poignant responses in viewers, but advertisers need to be aware that not everyone will be comfortable with that - a result which could make them regard the advertisement less ... Read More
[ BizStudies ]
Read Full Paper
VAN DER LANS, Ralf van BRUGGEN, Gerrit ELIASHBERG, Jehoshua WIERENGA, Berend
Predicting the Spread of Viral Marketing Campaigns
Viral marketinsome viral campaigns have performed phenomenally well - for example, a viral video by Unilever in 2006 generated over 2.3 million views in its first 10 days and three times more traffic to the company's website than a Super Bowl commercial had - many campaigns falter. Ralf van der Lans of HKUST and his co-authors Gerrit van Bruggen, Jehoshua ... Read More
[ BizStudies ]
Read Full Paper
YOU, Haifeng
When Investors Underreact: The Case of 10-K Reports
Many types of business activities, such as new product launches, can fall outside the range of traditional accounting measures. This means investors relying on bottom-line earnings may not get the full picture. An alternative is to consider annual 10-K reports, a mandatory requirement of the Securities and Exchange Commission which give a comprehensive but ... Read More
[ BizStudies ]
Read Full Paper
BANKER, Rajiv D. BARDHAN, Indranil R. CHEN, Tai Yuan
Activity-Based Costing, Manufacturing Practices and Plant Performance
Getting a handle on manufacturing costs, particularly in large corporations, can be a complex task. Traditional cost systems assume long production runs with static specifications, but this is not as relevant in many of today's dynamic environments where there are smaller lot sizes, a high broad mix and frequent changeovers. New approaches to costing are ... Read More
[ BizStudies ]
Read Full Paper
ZHANG, Sheng Hao CHEUNG, Ki Ling
Information Activities and Supply Chain Efficiency
Advances in information technology have made significant impacts on supply chain management. By making more information available more readily, it has provided suppliers with openings for improving efficiency. But the variety of information formats means that each will have different impacts, and it is useful for suppliers to understand this as they set ... Read More
[ BizStudies ]
Read Full Paper
CHOI, Darwin GETMANSKY, Mila HENDERSON, Brian TOOKES, Heather
Arbitrageurs as Suppliers of Capital
Arbitrageurs are typically seen to fulfill the role of price correction by exploiting the gap between over- and under-pricing. But new research suggests they have an additional, important role: as suppliers of investment capital to firms. Darwin Choi of HKUST and his co-authors Mila Getmansky, Brian Henderson and Heather Tookes focus on convertible bonds ... Read More
[ BizStudies ]
Read Full Paper
SULLIVAN, Bilian Ni
When Problems Compete for Attention
Organizations are faced often with multiple problems to solve at any given time, so how do they decide which problems merit attention first? Bilian Ni Sullivan of HKUST explores this problem in the U.S. Federal Aviation Administration, which tackles both human and non-human (such as aircraft) problems and has to come up with new rules to address each problem ... Read More
[ BizStudies ]
Read Full Paper