BizStudies
FENG, Zhu ZHANG, Michael Xiaoquan
Online Consumer Reviews can Help Niche Products
Consumer ratings through online reviews have become an intriguing marketing avenue, one that gives managers direct insight into word-of-mouth and provides a forum for positioning their product. But first they should consider that not all ratings are the same. The influence of online consumers reviews has been a matter of debate. Some researchers suggest that ... Read More
Read Full Paper
BizStudies
WANG, Heli HE, Jinyu MAHONEY, Joseph T.
The Incentive Factor
Here is a situation many can identify: a firm prides itself on designing products that are unique and popular with consumers. To sustain that advantage, it strives to come up with new ideas and build on its achievements. But to do that, it has to convince employees it is worth their while to invest their skills and development in this specific company. And ... Read More
Read Full Paper
BizStudies
VAN DER LANS, Ralf COTE, Joseph A. COLE, Catherine A. LEONG, Siew Meng SMIDTS, Ale HENDERSON, Pamela W. BLUEMELHUBER, Christian BOTTOMLY, Paul A. DOYLE, John R. FEDORIKHIN, Alexander MOORTHY, Janakiraman RAMASESHAN, B. SCHMITT, Bernd H.
Logo Appeal in a Global Marketplace
Logos can be an effective way for companies to create positive emotions in consumers, convey meaning and enhance recognition. Managers want to design the most effective logos, but what guidelines should they start with? And in today's globalised world, will the impact carry into other countries? Academics from several countries, including Ralf van der Lans ... Read More
Read Full Paper
BizStudies
WANBERG, Connie R. ZHU, Jing VAN HOOFT, Edwin A. J.
Insights on the Job Search Grind
Unemployment is a much studied phenomenon from the macro perspective, but how does it affect the individuals involved? What keeps them searching and what discourages them as they try to find a job? Jing Zhu of HKUST and fellow authors Connie R. Wanberg and Edwin A. J. Van Hooft recruited individuals who were looking for work to record their daily attitudes ... Read More
Read Full Paper
BizStudies
MUKHOPADHYAY, Anirban JOHAR, Gita Venkataramani
Rewarding Yourself with Indulgence
You walk through a shopping mall and spot a pair of expensive sunglasses you have long admired on sale. You debate the pros and cons of splurging and decide not to buy them, but turning a corner, you see that your favorite chocolate shop has a new product on its shelves. It's pricey for chocolate but within your budget, so you buy a box. Or, you have the ... Read More
Read Full Paper
BizStudies
LI, J. T. TANG, Yi
Overconfident Ceos and Firm Risk-Taking
Confidence is a necessary trait in CEOs. It can help them to be decisive in taking risks, convey their vision and persuade others to follow them. But when confidence crosses the line into overconfidence, or hubris, it can put a firm at a disadvantage. Researchers have shown that overconfident CEOs lead their firms to pay higher acquisition premiums, rely on ... Read More
Read Full Paper
BizStudies
NEWMAN, Paul NOVOSELOV, Kirill
Overcoming a Failure to Communicate
The Enron collapse in 2001 has become synonymous with accounting fraud. One of the worrying revelations of the case was that advice from the Professional Standards Group of the firms' accountants, Arthur Andersen, was ignored by the partner-in-charge of the Enron file. This has led to questions about what the best relationship framework should be between the ... Read More
Read Full Paper
BizStudies
WANG, Xiaoye May WONG, Ellick K.F. KWONG, Jessica Y. Y.
How Performance Ratings Are Influenced By Hidden Agendas
Performance evaluations are far from an exact science. Various studies have suggested that the evaluations may be imperfectly designed or that raters have limitations that lead to errors. Perhaps, though, the raters have other goals besides an accurate assessment of their subjects. That's the thrust behind research by Xiaoye May Wang, Kin Fai Ellick Wong and ... Read More
Read Full Paper
BizStudies
SUSARLA, Anjana SUBRAMANYAM, Ramanath KARHADE, Prasanna P
Contract Provisions to Reduce Uncertainties
Firms increasingly outsource their information technology (IT) provisions to save money, improve the quality of their services and get access to scarce resources. Revenue from outsourcing in the U.S. is well over $700 billion, but transactions are not as simple as handing over a difficult job to an expert. When firms seek vendors for strategic or ... Read More
Read Full Paper
BizStudies
SENGUPTA, Jaideep DAHL, Darren W.
The Appeal of Gratuitous Sex in Advertising
The idea that sex sells is as old as the hills, but its use in advertising has become increasingly unsubtle and gratuitous. There is evidence that both men and women find such advertising unethical and manipulative, so why does it continue to be used? Perhaps men and even some women don't really mind this advertising after all, suggest Jaideep Sengupta and ... Read More
Read Full Paper