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Breadcrumb

  1. Home
  2. BizInsight@HKUST

Here you can find a list of research re-created in the form of vivid animated videos.

BizBites
BITTERLY, T. Bradford SCHWEITZER, Maurice E.
Deflecting Difficult Questions in Interviews
Communication Style
Negotiation Strategies
Interpersonal Relationship
Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewer, and—most importantly—hired at the highest possible salary. However, unwelcome questions can expose information that compromises ... Read More
Watch Video Read Full Paper
BizBites
ZHENG, Rui SHOU, Biying CHEN, Ying-Ju
Perfecting Pricing Strategies
Pricing
Social Network
Consumer Behavior
Game Theory
Peers and trend-setters have a powerful say in what products we decide to buy, particularly on online social media platforms. Naturally, this means that firms must consider the influence of network connections on purchase behaviors when designing pricing strategies. In doing so, they must consider when consumers decide to buy a new product—some consumers ... Read More
Watch Video Read Full Paper
BizBites
JEONG, Martha MINSON, Julia YEOMANS, Michael GINO, Francesca
No More Mr Nice Guy: Tougher Negotiators Make Better Deals
Communication Style
Seller Behavior
Purchase Decision
Distributive bargaining is innately competitive: one party cannot benefit without the other’s losing out. To secure the best deals, good negotiation skills are crucial. Negotiators usually opt for one of two opposing communication styles—warm and friendly or tough and firm. But which has the upper hand in a distributive bargaining context? Negotiation expert ... Read More
Watch Video Read Full Paper
BizBites
ANDERSON, Eric T LIN, Song SIMESTER, Duncan TUCKER, Catherine
Harbingers of Failure
Marketing Analytics
Product Failure
Early Adopters
Preference Heterogeneity
Managing new products is important for many firms. One challenging problem is how to predict the success of a new product, especially in their early life cycle. Using large-scale retailer data, we find the novel prediction that the early success of a new product among certain customers may have negative—rather than positive—implications for the long-term ... Read More
Watch Video Read Full Paper
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  • Faculty
    • Faculty Guide
      • Faculty by A-Z
      • Faculty by Department
      • Faculty by Research Interest
  • Research
    • BizInsight@HKUST
      • BizThemes
        • Fintech
        • Green Finance
        • Family Business
        • Data Analytics
      • BizTalks
      • BizStudies
      • BizBites
    • Theme-based Research
      • Fintech Research
      • Green Finance Research
    • Reports
    • Research Centers
    • Research Paper Series (SSRN)
  • Study at HKUST
    • Undergraduate Programs
    • Master of Science
      • HKUST-NYU STERN Ms in Global Finance
      • MSc in Accounting
      • MSc in Business Analytics
      • MSc in Economics
      • MSc in Family Office and Family Business
      • MSc in Finance
      • MSc in Financial Technology
      • MSc in Global Operations
      • MSc in Information and Cyber Security Management
      • MSc in Information Systems Management
      • MSc in International Management
      • MSc in Marketing
    • MBA
      • Full-time MBA
      • Part-time MBA
      • Digital MBA for Global Leaders
    • EMBA
      • The Kellogg-HKUST Executive MBA Program
      • HKUST Bilingual EMBA program
    • DBA
      • Doctor of Business Administration
      • Bilingual Doctor of Business Administration
    • PhD
      • PhD in Accounting
      • PhD in Economics
      • PhD in Finance
      • PhD in Information Systems
      • PhD in Management
      • PhD in Marketing
      • PhD in Operations Management
    • Non-degree Programs
      • Executive Education
      • Online Course
  • News & Events
    • News
    • Events
    • Press Releases
    • School in Media
    • HKUST Business Review
    • eNews
    • Feature Stories
    • 30th Anniversary
    • Subscription
  • Departments & Centers
    • Departments
      • Accounting
      • Economics
      • Finance
      • Information Systems, Business Statistics & Operations Management
      • Management
      • Marketing
    • Research Centers
      • Center for Business and Social Analytics
      • Center for Business Strategy and Innovation
      • Center for Economic Policy
      • Center for Investing
      • Center for Securities Analysis with Financial Technology
      • Center for Technology and Business Ecosystem
      • Roger King Center for Asian Family Business and Family Office
      • Thompson Center for Business Case Studies
      • HKUST Institute for Financial Research
      • HKUST Li & Fung Supply Chain Institute
    • Center for Business Education
  • About School
    • Message from Dean
    • Mission & Vision
    • Fast Facts
    • School Advisory Council
    • School Administration
    • Rankings & Accreditation
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