HKTVmall is a popular online platform for shoppers. Even though people in Hong Kong can mostly find a shop just a stone’s throw away, CEO (HK) of HKTVmall Jelly ZHOU explains the reasons for its success. When it comes to using big data and technology to improve everyday shopping experiences, HKTVmall delivers. Established in 2015, HKTVmall is the ... 閱讀更多

The Stanford Responsible Digital Leadership Project helps industry foster an ethical attitude to data privacy and artificial intelligence. S ø ren J Ø RGENSEN, the Project Director, explains how to find a balance between privacy and data use. Technology and data have transformed the lives of many, but their misuse can be detrimental to personal privacy ... 閱讀更多

Frankie TAM is an international technology lawyer and is on the advisory board of Stanford University’s Responsible Digital Leadership Project. This project aims to identify global ethical dilemmas related to the use of technology. She serves as a bridge between Stanford and HKUST - the only Hong Kong university that is taking part in the Project - in ... 閱讀更多

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data. Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; and Dr LIM Hyungsoo, Postdoctoral Fellow at CBSA British mathematician Clive Humby famously coined the phrase “Data is the new oil” ... 閱讀更多

Big data is important for business, and the HKUST Business School is taking note of developments in business analytics and reacting accordingly. Chair Professor Lancelot F. JAMES. Department of ISOM, HKUST Business School In this article I present my views on some challenges faced by the HKUST Business School in this era of big data, how it has been ... 閱讀更多

The investment industry is increasingly using AI technology to make investment decisions, but computers are not ready to replace human intelligence just yet. Professor YOU Haifeng, Department of Accounting, HKUST Business School Artificial intelligence (AI), which is powered by machine learning technology, has affected many aspects of our lives. For ... 閱讀更多

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Assistant Professor LIU Jia Department of Marketing, HKUST Business School Data-driven marketing simply put means using quantitative methods to derive meaning from data to make informed marketing decisions. Thanks to the availability of a ... 閱讀更多

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School Reputation systems operated by online platforms play an important role in mitigating the problems caused by asymmetric information in internet marketplaces. Successful reputation systems can ... 閱讀更多

Consisting of 27 influential business leaders from a wide spectrum of industries, the HKUST Business School Advisory Council (SAC) Annual Meeting is one of the most important occasions where the School’s management team receives strategic advice and guidance from the SAC to improve teaching and research endeavors. Presided by Council Chairman Dr Hans ... 閱讀更多

Thanks to the generosity of our SAC Members, their continued and new support provide the much-needed recognition and additional resource for the School to foster and retain the very best minds. ... 閱讀更多