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In the second BizTalks session, the audience was amazed by how analytics and AI can be applied for the consumption of entertainment. With the potential to improve personalization for users and capture engaging moments, the two speakers – Assistant Professor Carlos FERNANDEZ-LORIA of the Department of Information Systems, Business Statistics and Operations ... 閱讀更多

In the latest Layperson Talk titled “ When and How to Promote Our Products”, Professor Jia LIU talked about her study in an easy-to-understand language. Welcome to review her talk or read the summary below. Moment marketing is a rich new area of contextual advertising that entails the ability to synchronize online advertising (e.g., sponsored search) in ... 閱讀更多

The 14th Marketing Dynamics Conference, organized by the Department of Marketing, was held on campus on 17-19 August. The conference provided an opportunity for marketing researchers for a vibrant discussion about cutting-edge research, with a keynote speech by Prof K. Sudhir, from the Yale School of Management and Editor of Marketing Science, followed by a ... 閱讀更多

Two of our professors receive important appointments contributing to Hong Kong and their professions. Professor Anirban Mukhopadhyay (left) and Professor Xu Yan They are Professor Xu Yan of ISOM, who is appointed as member of the HK Communications Authority, and Professor Anirban Mukhopadhyay of the Marketing Department as Editor-in-Chief for the ... 閱讀更多

Author(s): MUKHOPADHYAY, Anirban ... 閱讀更多