The HKUST EMBA Alumni Association Award for Best Case 2025 was presented to recipients in December. Established in 2021 and sponsored by the generous support of the HKUST EMBA Alumni Association, this annual award recognizes outstanding business cases written or co-written by our faculty members. Selection is primarily based on the number of copies distributed globally through the Thompson Center for Business Case Studies’ distribution partner, Harvard Business Impact (HBI, formerly known as Harvard Business Publishing Education).
This year marks the fifth anniversary of the award, and for the first time, an additional honor, the award for the Most Outstanding Case for the past five years, was introduced to celebrate long-term impact.
Representatives from the HKUST EMBA Alumni Association, Ms. Jennifer XU Jianzhen and Ms. GAO Jing, joined the ceremony to present the awards. Associate Dean Prof. FONG Yuk Fai expressed gratitude for the Association’s commitment to advancing case development.
Best Case Award Winners (2024–25):
- Germagic: Six Sigma Quality in the Making — Prof. Ronald LAU (Information Systems, Business Statistics and Operations Management)
Prof. LI Qing (second left) receiving the Best Case Award on behalf of Prof. Ronald LAU; Ms. Jennifer XU Jianzhen, Executive Vice Chairperson and Secretary-General of the 3rd HKUST EMBA Alumni Association (center); Ms. GAO Jing, Executive Vice Chairperson of the 4th HKUST EMBA Alumni Association (second right); Prof. FONG Yuk Fai, Associate Dean of HKUST Business School (left); Prof. Winnie PENG, Director of the Thompson Center for Business Case Studies (right).
- Improving Customer Experience at HSBC: From Customer Insights to Journey Innovations — Prof. SHI Mengze (Marketing)
Prof. SHI Mengze receiving the Best Case Award (second left).
Most Outstanding Case (2020–2025):
- Morllex: Leading a Technology Start-Up in a Fast-Changing Environment — Prof. Mark YOUNG and Prof. CHOI Joon Nak (Management)
Prof. Mark YOUNG (center left) and Prof. CHOI Joon Nak (center right) receiving the Most Outstanding Case Award.
The Thompson Center continues to play a vital role in supporting faculty’s case development and their global distribution. “Since partnering with HBI in late 2018, HKUST cases have achieved remarkable reach, with over 170,000 copies used by universities worldwide," said Prof. Winnie PENG, Director of the Center.
These awards highlight our faculty’s dedication to writing impactful business cases that shape global business education. We look forward to their continued excellence in case development at HKUST.