The digital evolution and growth of artificial intelligence (AI) in the last decade have led to a rising need for talent with good marketing skills and analytics competence. To meet the increasing demand, HKUST Business School has launched the new Master of Science in Marketing program.
The program is designed for candidates around the world who plan to pursue a career in marketing and seek to fast-track their career. The program will equip students with the cutting-edge knowledge, analytical tools, and decision frameworks that facilitate them to become leading and responsible marketing professionals.
Commencing in September 2023, this one-year full-time program offers a wide range of core courses and electives to be taught by our top-class faculty and leading marketing professionals. Interested students may visit the program website for more information on the program, scholarship opportunities, and much more. Application for the program will open in early September 2022.
