Our last BizTalks of the season continued to attract a big crowd with interesting topics on Twitter and jargon use. Entitled “How to Shape Personal Image?”, the final event of the series featured Assistant Professors CHEN Yanzhen (Department of Information Systems, Business Statistics and Operations Management) and Zachariah BROWN (Department of Management).
The rise of social media platforms has turned personal branding into a powerful technology in the past decade. Does social media personal branding improve a job candidate's labor market performance in the context of executive employment and compensation? Learn more about Chen’s research here.
Jargon is commonly used to effectively communicate and signal group membership, and it also serves a status signal associated with professional expertise and status. Why do some professionals use so much jargon, while some do not? Find out how status and insecurity connect with the use of jargon here.
The School hopes to continue to bring more interesting research talks and new ideas to the community. Stay tuned with our new season to be back this fall and hopefully in face-to-face mode by then.