We are pleased to host an evening with Prof Anindya Ghose, author of “Tap: Unlocking The Mobile Economy” and a “Top 40 Under 40 Professor Worldwide” from NYU. Anindya will be joined by Sean Ferguson, Associate Dean (MBA/MSc Programs) and Director of MBA Programs, for a conversation about the genesis of his new book and the forces at play on consumer behavior. Anindya is a global authority on the mobile economy and has conducted extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, etc. Join us for a chance to find out more about the book, and to pose your questions on this highly topical subject. Books will be available for purchase and signing.
Author Talk: Anindya Ghose on “Tap: Unlocking The Mobile Economy”
Date: 12 June (Mon)
Time: 7:00 pm – 9:00 pm
Venue: HKUST Business School Central, 15/F, Hong Kong Club Building, Central
Registration: https://ust.az1.qualtrics.com/jfe/form/SV_b74qreifBGB7Yxf
About the Author
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Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business. In 2014, Businessweek's Poet & Quants named him as a "Top 40 Under 40 Professor Worldwide". In 2017 Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organizations are managed and led. He has consulted for Apple, Berkeley Corporation, CBS, DataXu, DFS Group, Facebook, NBC Universal, Samsung, 1-800-Contacts, and 3TI World, and collaborated with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, RecoBell, Travelocity and many other leading Fortune 500 firms on realizing business value from tech investments. His opinion pieces and research have been featured on the BBC, Bloomberg, CNBC, MSNBC, NPR, NBC, and in The Economist, the New York Times, WIRED, Time, the Financial Times, and the Wall Street Journal. He is also an avid high altitude mountaineer and has climbed extensively in multiple continents. |
Media Coverage for “Tap”
Recode: "You're more likely to buy from your phone when you're commuting"
CNBC: “Share more, not less, with the overlords of the internet”
Ad Exchanger: "NYU Professor Outlines Why People On Crowded Subway Cars Respond Well to Mobile Ads"