Modern technology has brought us unprecedented access to information. We can exchange ideas with people all over the world, monitor the performance of our investment portfolios in real-time, and learn about our risks of developing a variety of medical conditions long before experiencing any symptoms. And yet, many do not avail themselves of this information ... 阅读更多

Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. In this research, we ask when and why a firm should offer a zero price on its low-end product when users’ product usages generate network effects on each other. Without network effects, freemium never emerges as optimal, and the ... 阅读更多