Product Quality

Agriculture plays a critical role in emerging economies worldwide. Unfortunately, however, farmers in such regions remain trapped in poverty, due in large part to information asymmetry in agricultural supply chains. Governments and farming cooperatives are in urgent need of strategies to redress this imbalance and improve farmers’ welfare and profitability ... 阅读更多

Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. In this research, we ask when and why a firm should offer a zero price on its low-end product when users’ product usages generate network effects on each other. Without network effects, freemium never emerges as optimal, and the ... 阅读更多