E-commerce

With the growth of social media and other online communities, online social interactions have become an important part of daily life. This has led to increasing concerns about online privacy in the context of e-commerce. On today’s Internet, privacy needs differ from those in traditional e-commerce due to their focus on interactions among online peers. In ... 阅读更多

Online product review platforms have become popular places for consumers to share their opinions on and experiences of the products and services they buy. In online marketplaces, the quality of a new product or service is initially unknown, but reviews posted by buyers inform subsequent customers. By reducing uncertainty about product quality, this type of ... 阅读更多

We have entered a new phase of business dominated by digital platforms, i.e. platforms that have a modular architecture and provide interface that facilitates multilateral transactions and exchanges among users and providers of complementary products and services (i.e., complementors). This platform-centric ecosystem allows enterprise to exploit ecosystem ... 阅读更多

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspect of our personal lives — including shopping. We already know that purchase behavior differs between mobile- and PC-based shopping, but the exciting potential to optimise recommendation systems for mobile channels has been largely untapped—until now ... 阅读更多

For retailers seeking to stand out in the cutthroat world of e-commerce, discounts can offer a powerful advertising tool. Across the Web, businesses compete for customers’ attention by announcing the most exclusive deals and hottest “flash” sales. However, big discounts do not always translate into big profits. According to HKUST professors Kai-Lung Hui and ... 阅读更多