Reputation System

In online retail marketplaces, consumers learn more about products through reviews or ratings, which can then increase their willingness to buy. HKUST’s Zijun (June) Shi and colleagues assess the optimal level of information disclosure in these reputation systems, which can reduce the information asymmetry between sellers and consumers. As the researchers ... 阅读更多

In May 2016, the Chinese question-and-answer platform Zhihu launched Zhihu Live, allowing contributors to hold live talks and collect entrance fees from participants. While contributing to the knowledge available on the platform, how did this new payment-based approach affect users’ unpaid-for contributions? Using evidence generated by this “natural ... 阅读更多

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School Reputation systems operated by online platforms play an important role in mitigating the problems caused by asymmetric information in internet marketplaces. Successful reputation systems can ... 阅读更多