The first ever UNLEASH Innovation Lab was held in Denmark In August 2017, where 1,000 selected students and other participants gathered to co-create feasible solutions to reach the UN’s Sustainable Development Goals before 2030. As one of the academic partners, HKUST nominated two MBA students, Julian Wong and Yasir Naveed, to the program. “This event ... Read More

Co-edited by Prof Berend Wierenga of the Rotterdam School of Management, and Associate Prof of Marketing Ralf van der Lans of HKUST, this handbook is a complete update of the first edition from 2008, with new chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting. This 18 chapter edition covers many of ... Read More

A paper by ISOM’s Chair Prof James Thong, published in the Journal of Operations Management (2012), was presented the JOM Ambassador Award at the Academy of Management Annual Meeting in Atlanta on 6 August 2017. The award is given to a paper for inter-disciplinary research published in the last five years that has been widely cited in the subsequent ... Read More

Our alumni have been supporting the School on multiple fronts. They serve as our admission interviewers, program ambassadors, company anchors, speakers, mentors, sponsors and more. To recognize and show our appreciation to more than a hundred alumni contributors, an Alumni Appreciation Reception was held on 1 October 2017. The event was officiated by ... Read More

Zhongyuan Bank, the biggest lender based in the Henan provincial capital of Zhengzhou, collaborated with the Executive Education Office for a 5-day Management Development Program for their executives in August. This is the first time the bank has partnered with a business school in Hong Kong. Designed for 38 middle managers from 18 departments and branches ... Read More

The HKUST Business School has collaborated with Taobao China Holding Limited in offering a 2.5 day e-commerce training course for UG students in October. Targeted for beginners, the training is designed with some task-based activities to provide students with knowledge on B2B, e-payment, product listing and customer service. Instructors included trainers ... Read More