Political tension between the home and host countries of a multinational enterprise (MNE) can influence the firm’s strategies and even its survival. Based on a novel theoretical perspective and rigorous empirical analysis, HKUST’s Jiatao Li and co-researchers show how MNEs use patenting to signal their usefulness to the host country government in the face of ... Read More

Advertisers today can exploit numerous media, but the essential challenges of reaching consumers remain unchanged. HKUST’s Song Lin presents a unifying framework of traditional and 21st-century advertising formats to help online media maximize profitability. “Advertisements aim to capture consumer attention, a process unfolding over time,” the researcher ... Read More