Among the inputs that executives rely on to run competitive organizations, a particular type resists classification: ideas. Companies need a steady supply of ideas, and they often turn to external venues for help. Say, for instance, a company is developing an advertising campaign that needs art and text to convey a targeted message. If the company lacks the ... Read More

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased popularity of crowd-based ideation contests, in which “seekers” engage “solvers” to come up with solutions to creativity and innovation-related problems, this is no longer the case. Various studies show that outside solvers are capable of developing ... Read More

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In this talk, Prof Tat-Koon KOH will give an overview of strategies that could contribute to the chances of successful viral ... Read More

Buyers are spoiled for choice when it comes to platforms to post their buying requests to sellers – think Alibaba.com, ECEurope.com and ECPlaza.com. Users may select one site to be their preferred place, or “home”, for posting requests, but they can also use multiple homes. What does that mean for the platforms, and also for users? Most researchers have ... Read More