WONG, Ellick K.F. KWONG, Jessica Y. Y.
Making a Choice: Escalation or Law-of-Effect
The behavioural approach to organization and decision making argues that negative feedback regarding a choice deters someone from doing the same thing again. That is, decisions should be guided by the law-of-effect—a concept central to adaptive learning. On the other hand, escalation research shows that decision makers often continue or reinforce their ... Read More
[ BizStudies ] [ Leadership and Behavioral Decision-making ]
Chen-Nan Liao CHEN, Ying-Ju
How Should Farmers Respond to Agricultural Information?
One of the key aspects to running a business is having access to useful information. In developing countries, farmers often suffer from a lack of information, which can lead to missing out on opportunities to sell their products at a higher price. By using various information and communication technologies, governments, non-governmental organizations, and ... Read More
[ BizStudies ]
YAO, Song SEILER, Stephan WANG, Wenbo
Spreading the Word in a Digital Era
The exchange of information online has become increasingly public, and there are numerous platforms that facilitate this type of interaction. The second generation of the world wide web (known as web 2.0) allows users to collaborate and share information via social media, blogging, and web-based communities. Before this, word of mouth (WOM) used to be ... Read More
[ BizStudies ]
TRACEY, J Bruce WAY, Sean A FAY, Charles H WRIGHT, Patrick M SNELL, Scott A CHANG, Song GONG, Yaping
How to Measure the Impact of HR Management on Firm Performance
A firm’s ability to respond quickly to changes in customer demand, competition and emerging market threats and opportunities is essential to its success. Scholars have argued that flexible human resources (HR) policies may be instrumental in fostering this capacity and thus improving firm performance. But the theory underpinning this work has been ... Read More
[ BizStudies ]
CHEN, Ying-Ju
Optimising Sales Structures for Publishers of Display ADs
Display ads generate about US$25 billion a year through sales of “impressions” – a pair of eyeballs on an online advertisement that can be a banner, video or non-text-based promotion. But these impressions are unpredictable, change over time and cannot be stored. So how can publishers maximise their profits? Ying-Ju Chen investigates the issue and proposes a ... Read More
[ BizStudies ]
ZHOU, Rongrong HONG, Jiewen WANG, Jing
Why Some Waits Seem Longer Than Others
The saying “good things come to those who wait” does not offer much comfort to consumers who are stuck in lines waiting for a product or a service (e.g., waiting at the bank or at the doctor’s office). The wait can seem to take forever – at least for some. A recent study has found that people can have different judgements on the duration of the same wait ... Read More
[ BizStudies ]
HANSPAL, Tobin ANDERSEN, Steffen NIELSEN, Kasper Meisner
Once Bitten Twice Shy: The Power of Personal Experience in Risk Taking
In the aftermath of financial crises, one might assume individuals become wary of risk. But is that because of what they have seen in the news, or do they need personal experience to act? A new study on the 2007-2009 global financial crisis shows that personal experience is indeed a driving factor and it can motivate people to not only be wary, but to ... Read More
[ BizStudies ]
WANG, Sherry Shi VAN DER LANS, Ralf
Why We Overspend on Gifts
Gift-giving is a big business – in the US annual spending on gift-giving reached $159 billion in 2017. But such expenditure may also be symptomatic of overspending. In the UK in 2015, one in 10 people reported experiencing financial difficulties because they spent too much over the Christmas season. Moreover, recipients are often not as impressed as the ... Read More
[ BizStudies ]
HE, Simai SETHURAMAN, Jay WANG, Xuan ZHANG, Jiawei
Finding the Right Balance: A Retailer’s Dilemma
Retailers are often faced with a trade-off between setup costs, which arise when placing an order, and the associated inventory holding costs. In operations literature, something that has received a considerable amount of attention is the joint replenishment problem (JRP), which is a certain class of retailer inventory problems that arise under various ... Read More
[ BizStudies ]
XU, He TANG, Christopher LI, Qing
Opaque pricing: How sellers can gather data and boost revenue
Eurowings, the German low-cost airline, offers leisure travelers a sweet deal. Fly to many of its popular European destinations for as low as 33 euros (about $38). The only catch: Eurowings decides where you end up. It works like this: Choose a starting point among Eurowings’ German or Austrian cities and select from a handful of thematic categories — ... Read More
[ BizStudies ]