Two-sided Market

Recently, a growing number of media platforms have allowed users to pay for a premium version of their service that removes ads. A classic example is YouTube, which launched YouTube Red that is a paid service with no ads. This is puzzling because these platforms historically rely on advertising revenues to grow. In this research we develop a game theory ... 阅读更多

In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introducing premium services which let paid subscribers see fewer or no adverts. Such a practice seems to be a classic case of second-degree price discrimination through ‘versioning’, which allows consumers to self-select different models of the same product ... 阅读更多