User reviews are an essential source of information for consumers, exerting a considerable influence on purchase decisions. In general, reviews rated as more helpful exert a greater influence downstream. But how do the linguistic characteristics of a review affect its helpfulness? Thanks to HKUST’s Sang Kyu Park and two colleagues, marketers now have fresh ... Read More

Cumulative innovation—building on existing ideas to create new innovations—is key to technological and economic development. Unsurprisingly, the process is geographically localized: innovations tend to be developed by innovators located nearer to their predecessors. Yet research has thus far failed to account for the strengthening of this effect in recent ... Read More