Understanding the factors that drive stakeholders’ sense of fulfillment and satisfaction (known as their “utility”) can help businesses maintain good relationships. Traditionally, stakeholder utility was believed to be based merely on the direct benefits derived from the relationship. More recently, scholars have taken a more socialized perspective on how ... Read More

In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introducing premium services which let paid subscribers see fewer or no adverts. Such a practice seems to be a classic case of second-degree price discrimination through ‘versioning’, which allows consumers to self-select different models of the same product ... Read More