On February 25, our new season of Layperson Talk Series commenced, showcasing and providing easy accessibility to our insightful faculty research findings.
Entitled “When and How to Promote Our Products,” the first event featured Professor Kai-Lung HUI from the Department of ISOM as he shared his research topic “When Discount Hurts Sales” and Professor Jia
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On February 18, the QFIN Speaker Series – Reddit vs Wall Street: The GameStop Saga explored the hottest topic in the financial market. Attracting over 200 alumni and students in the audience, the webinar featured a panel of finance professors – Professor Utpal BHATTACHARYA, Professor Veronique LAFON-VINAIS, Professor Abhiroop MUKHERJEE – and alumnus faculty
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Trams in Hong Kong, affectionately known as the “ding-ding” in Cantonese, is one of the most iconic transportations in the city. On 25 February, MBA alumnus Nixon CHEUNG, Head of Commercial and Brand at the Hong Kong Tramways, discussed with Professor Sophie FAN from the Department of Marketing about his rich experience transforming this classic Hong Kong
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The 14th cohort of the flagship Leading for Success Consortium Program commenced in February with 18 experienced executives representing 12 companies from various industries and functions. Despite the pandemic, participants were delighted to participate in the program in person. This cohort has 22 years of average work experience – the highest since the
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Last month, the World Bachelor in Business (WBB) program broke geographical barriers and organized its first virtual “WBB Get-Together” social event series. Gathering 130 alumni and students from over 30 countries across Asia, Africa, Americas, Europe, and Oceania, the series re-connected alumni and students from the first graduate class of 2017 to class of
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In the latest Layperson Talk titled “ When and How to Promote Our Products”, Professor Jia LIU talked about her study in an easy-to-understand language. Welcome to review her talk or read the summary below.
Moment marketing is a rich new area of contextual advertising that entails the ability to synchronize online advertising (e.g., sponsored search) in
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In the latest Layperson Talk titled “ When and How to Promote Our Products”, Professor Kai-Lung HUI talked about his study in an easy-to-understand language. Welcome to review his talk or read the summary below.
How much should we discount our products or services? Many online sellers offer deep discounts to attract consumers. This is especially the case
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Hong Kong’s financial system is ready to go green. Asset owners are increasingly driving this revolution. Yet a successful transformation requires integrating science, data, technology, and sustainable values to assess climate risks and opportunities across various asset classes.
On January 28, a group of Hong Kong-based leaders in green finance shared
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In the latest edition of our school magazine Biz@HKUST , we take a closer look at green finance. Seven distinguished leaders and experts talk about what they think Hong Kong and elsewhere stand in terms of the development of green finance:
Christopher HUI, Secretary for Financial Services and the Treasury, HKSAR Government
Arthur YUEN, Deputy Chief
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Five of our faculty members – experts in the fields of Information Systems, Business and Management, and Operations Research – are named the “top two percent of scientists in the world” in a study led by John PA IOANNIDIS at Stanford University (PLOS Biology 2019, 2020). They are Chair Professors Yaping GONG, Albert HA, Jiatao LI, Kar Yan TAM (Dean of HKUST
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