The rise of online social networks, such as Facebook, Sina Weibo, Twitter, and WeChat has been one of the most significant developments on the web in the last decade. It has transformed how consumers interact with each other and affected the way companies communicate with their customers. One way to leverage social connections is to develop a viral
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Awarded by: The Hong Kong Univeristy of Science and Technology HKUST held its fourth inauguration ceremony of named professorships on 27 October to honor outstanding faculty members and their donors.
Of the 15 appointed professors, three are from the Business School:
Prof Hung Mingyi , the Department of Accounting
Prof Jaideep Sengupta , the
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The Hong Kong FinTech Week was staged at the Hong Kong Convention and Exhibition Centre in October, and saw HKUST faculty engaging in lively discussions with the industry on the digital future of the financial services industry.
The HKUST Panel began with Prof Mike So from the Department of Information Systems, Business Statistics and Operations
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FinTech is booming, attracting global investments and opening up new opportunities. The Business School organized a series of activities between 30 October and 5 November, including a career fair and company talks, together with other action-packed events on FinTech.
To begin with, an alumni sharing session on FinTech, featured three alumni entrepreneurs
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The first ever UNLEASH Innovation Lab was held in Denmark In August 2017, where 1,000 selected students and other participants gathered to co-create feasible solutions to reach the UN’s Sustainable Development Goals before 2030. As one of the academic partners, HKUST nominated two MBA students, Julian Wong and Yasir Naveed, to the program.
“This event
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Co-edited by Prof Berend Wierenga of the Rotterdam School of Management, and Associate Prof of Marketing Ralf van der Lans of HKUST, this handbook is a complete update of the first edition from 2008, with new chapters on online marketing, social networks, models for customer lifetime value, and behavioral targeting.
This 18 chapter edition covers many of
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A paper by ISOM’s Chair Prof James Thong, published in the Journal of Operations Management (2012), was presented the JOM Ambassador Award at the Academy of Management Annual Meeting in Atlanta on 6 August 2017. The award is given to a paper for inter-disciplinary research published in the last five years that has been widely cited in the subsequent
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Our alumni have been supporting the School on multiple fronts. They serve as our admission interviewers, program ambassadors, company anchors, speakers, mentors, sponsors and more. To recognize and show our appreciation to more than a hundred alumni contributors, an Alumni Appreciation Reception was held on 1 October 2017.
The event was officiated by
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Zhongyuan Bank, the biggest lender based in the Henan provincial capital of Zhengzhou, collaborated with the Executive Education Office for a 5-day Management Development Program for their executives in August. This is the first time the bank has partnered with a business school in Hong Kong.
Designed for 38 middle managers from 18 departments and branches
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The HKUST Business School has collaborated with Taobao China Holding Limited in offering a 2.5 day e-commerce training course for UG students in October.
Targeted for beginners, the training is designed with some task-based activities to provide students with knowledge on B2B, e-payment, product listing and customer service. Instructors included trainers
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