Feature Stories

By Wang Wenbo, Assistant Professor, Department of Marketing, HKUST Business School Digital consumers are living their lives in micro-moments. These can be purchase moments, discovery moments or action moments in which consumers want to know, say, go or buy. They expect brands to address their immediate needs with real-time relevance. And thanks to mobile ... Read More

By Amy N. Dalton, Associate Professor, Department of Marketing, HKUST Business School Simply asking consumers how they are influenced by different elements of the marketing mix, including products, brands, retail stores and salespeople is a largely ineffective approach. That’s because consumers are often unwilling or unable to describe the nature of the ... Read More

By Hong Jiewen and Zhou Rongrong, Associate Professors, Department of Marketing, HKUST Business School Consumers often have to wait to acquire products or services (e.g., wait in line to check out at supermarkets or queue up to withdraw money from an ATM). It has been shown that consumers typically perceive these waiting experiences negatively and that ... Read More

Eye-Tracking Technology and Marketing By Ralf van der Lans, Associate Professor, Department of Marketing, HKUST Business School Visual attention is a scarce resource in a world where we are bombarded with commercials, websites banners, and ads on buses and in the MTR. It is also of critical importance for people trying to drive sales transactions.... more ... Read More

Although we are living in the age of FinTech and artificial intelligence, understanding human psychology and consumer motivation is still the key to business success. Those who make software and circuitry need to make use of these insights, so such knowledge is likely to become even more important in the future. HKUST’s new Behavioral Sciences Research Lab ... Read More

In the Financial Times (FT) Global EMBA Rankings announced in October 2017, the Kellogg-HKUST EMBA program was ranked No.1 in the world, topping the highly respected chart for the eighth time. The celebration party was held on 24 November 2017 at the Four Seasons Hotel Hong Kong to mark this meaningful milestone. Senior members of the Court and management of ... Read More

The Business School’s commitment to positioning itself as an intellectual powerhouse with regard to Fintech was underlined by the extent of its involvement in October’s Hong Kong Fintech Week. The Hong Kong Fintech Week was staged at the Hong Kong Convention and Exhibition Centre, and saw HKUST faculty engaging in lively discussions with senior executives ... Read More

Giving participants 24 hours to turn ideas into reality, the first UHackFin, or FinTech hackathon, organized by the HKUST Business School was hailed as an overwhelming success by all involved. UHackFin was a competition open to current students and alumni of tertiary-level institutions in Hong Kong, and 24 teams took the opportunity to combine creative ideas ... Read More

Life will only change when you become more committed to your dreams than you are to your comfort zones. Such belief is well reflected in the story of Jiao Long, winner of the “Media Person of Year 2017” award in China. Jiao Long was trained as a mechanical engineer, but driven by his curiosity, he chose a different path and joined the media and ... Read More

A new executive MBA, jointly offered by the HKUST Business School and the Moscow School of Management (SKOLKOVO), will have a particular focus on Eurasia. The part-time program, lasting 17 months, has been designed to help forward-looking business leaders capitalize on new markets and opportunities emerging across that extensive region, partly as a result of ... Read More