As ESG and impact investment movement become mainstream in wealth and asset management, there are more opportunities for family offices to take the plunge and get the best of both worlds – financial returns alongside a positive impact.
Family offices are more likely to opt for direct impact investing and put equity into promising start-ups that have a tangible social or environmental impact – so long, of course, that they also show a strong potential for growth and financial return. This is made possible through the freedom of movement enjoyed by these investors, as capital is generally concentrated in the hands of the family.