For fledgling ventures, part of the growth process is to develop key systems, both external (such as marketing and sales) and internal (such as accounting and human resources). To date, most researchers have assumed that these systems develop uniformly as ventures scale and complete developmental milestones. According to HKUST’s Pavel I. Zhelyazkov and ... 阅读更多

Online product review platforms have become popular places for consumers to share their opinions on and experiences of the products and services they buy. In online marketplaces, the quality of a new product or service is initially unknown, but reviews posted by buyers inform subsequent customers. By reducing uncertainty about product quality, this type of ... 阅读更多