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School in Media Faculty Insights in Media

Enhancing Moment Marketing by Coordinating Cross-Channel Advertising

22 Dec 2022
Marketing
Author
LIU, Jia
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  • Faculty
    • Faculty Guide
      • Faculty by A-Z
      • Faculty by Department
      • Faculty by Research Interest
  • Research
    • BizInsight@HKUST
      • BizThemes
        • Fintech
        • Green Finance
        • Family Business
        • Data Analytics
      • BizTalks
      • BizStudies
      • BizBites
    • Theme-based Research
      • Fintech Research
      • Green Finance Research
    • Reports
    • Research Centers
    • Research Paper Series (SSRN)
  • Study at HKUST
    • Undergraduate Programs
    • Master of Science
      • HKUST-NYU STERN Ms in Global Finance
      • MSc in Accounting
      • MSc in Business Analytics
      • MSc in Economics
      • MSc in Family Office and Family Business
      • MSc in Finance
      • MSc in Financial Technology
      • MSc in Global Operations
      • MSc in Information and Cyber Security Management
      • MSc in Information Systems Management
      • MSc in International Management
      • MSc in Marketing
    • MBA
      • Full-time MBA
      • Part-time MBA
      • Digital MBA for Global Leaders
    • EMBA
      • The Kellogg-HKUST Executive MBA Program
      • HKUST Bilingual EMBA program
    • DBA
      • Doctor of Business Administration
      • Bilingual Doctor of Business Administration
    • PhD
      • PhD in Accounting
      • PhD in Economics
      • PhD in Finance
      • PhD in Information Systems
      • PhD in Management
      • PhD in Marketing
      • PhD in Operations Management
    • Non-degree Programs
      • Executive Education
      • Online Course
  • News & Events
    • News
    • Events
    • Press Releases
    • School in Media
    • Biz@HKUST
    • eNews
    • Feature Stories
    • 30th Anniversary
    • Subscription
  • Departments & Centers
    • Departments
      • Accounting
      • Economics
      • Finance
      • Information Systems, Business Statistics & Operations Management
      • Management
      • Marketing
    • Research Centers
      • Center for Business and Social Analytics
      • Center for Business Strategy and Innovation
      • Center for Economic Policy
      • Center for Investing
      • Center for Securities Analysis with Financial Technology
      • Center for Technology and Business Ecosystem
      • Roger King Center for Asian Family Business and Family Office
      • Thompson Center for Business Case Studies
      • HKUST Institute for Financial Research
      • HKUST Li & Fung Supply Chain Institute
    • Center for Business Education
  • About School
    • Message from Dean
    • Mission & Vision
    • Fast Facts
    • School Advisory Council
    • School Administration
    • Rankings & Accreditation
    • Global Engagement
    • Alumni
    • Facilities
  • Information For
    • Prospective Students
    • Current Students
    • Corporate Visitors
    • Enquiry
  • Alumni
  • Faculty & Staff Login