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Date
Title
Author
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26 Jan 2023
Faculty Insights in Media
Enhancing Digital Advertising Strategies with Search Engine Data
LIU, Jia
Faculty Insights in Media
22 Dec 2022
Faculty Insights in Media
Enhancing Moment Marketing by Coordinating Cross-Channel Advertising
LIU, Jia
Faculty Insights in Media
20 Oct 2022
Faculty Insights in Media
Is Freemium a Magic Bullet in Marketing for Start-ups?
SHI, Zijun
Faculty Insights in Media
13 Oct 2022
Faculty Insights in Media
Seeding Strategies Key to Attracting Customers' Attention
VAN DER LANS, Ralf
Faculty Insights in Media
04 Feb 2022
Faculty Insights in Media
Improving Business Growth Using Data Analytics
LIU, Jia
Faculty Insights in Media
14 May 2020
Faculty Insights in Media
Ways to Make Animation Advertising More Attractive
HONG, Weiyin
Faculty Insights in Media
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BizInsight@HKUST
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Green Finance
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Theme-based Research
Fintech Research
Green Finance Research
Reports
Research Centers
Research Paper Series (SSRN)
Study at HKUST
Undergraduate Programs
Master of Science
HKUST-NYU STERN Ms in Global Finance
MSc in Accounting
MSc in Business Analytics
MSc in Economics
MSc in Family Office and Family Business
MSc in Finance
MSc in Financial Technology
MSc in Global Operations
MSc in Information and Cyber Security Management
MSc in Information Systems Management
MSc in International Management
MSc in Marketing
MBA
Full-time MBA
Part-time MBA
Digital MBA for Global Leaders
EMBA
The Kellogg-HKUST Executive MBA Program
HKUST Bilingual EMBA program
DBA
Doctor of Business Administration
Bilingual Doctor of Business Administration
PhD
PhD in Accounting
PhD in Economics
PhD in Finance
PhD in Information Systems
PhD in Management
PhD in Marketing
PhD in Operations Management
Non-degree Programs
Executive Education
Online Course
News & Events
News
Events
Press Releases
School in Media
Biz@HKUST
eNews
Feature Stories
30th Anniversary
Subscription
Departments & Centers
Departments
Accounting
Economics
Finance
Information Systems, Business Statistics & Operations Management
Management
Marketing
Research Centers
Center for Business and Social Analytics
Center for Business Strategy and Innovation
Center for Economic Policy
Center for Investing
Center for Securities Analysis with Financial Technology
Center for Technology and Business Ecosystem
Roger King Center for Asian Family Business and Family Office
Thompson Center for Business Case Studies
HKUST Institute for Financial Research
HKUST Li & Fung Supply Chain Institute
Center for Business Education
About School
Message from Dean
Mission & Vision
Fast Facts
School Advisory Council
School Administration
Rankings & Accreditation
Global Engagement
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