Learning from experience is critical for organizations to thrive in increasingly competitive markets. However, most studies of experiential learning focus on situations in which actors face a repeated event. Thanks to HKUST’s Jaeho Choi and a colleague, we now know much more about the power of learning through generalization in a world of novelty. “In the ... Read More

Is a “want” superior to a “need” when requesting financial help? Shedding light on this topic, HKUST’s Jaideep Sengupta and colleagues offer insights into the persuasive power of language in crowdfunding appeals. Their study has important practical implications for fundraisers, marketers, and policymakers alike. Although the terms “want” and “need” are both ... Read More