One of the great consumer benefits of the Internet has been the development of technology-based self-service, which enables individuals to access services electronically, anytime and anywhere. Governments around the world have appreciated this phenomenon and many of them have started to offer e-government services, i.e., government services that can be ... Read More

Marketing has the power to influence consumer evaluations of products and persuade people to buy, but some forms of marketing have a reverse effect. For instance, exposure to the brand name "Walmart", which is typically associated with saving money, reduces subsequent spending, but exposure to the brand’s slogan "Save money. Live better" induces more ... Read More