Understanding and estimating consumer demand in durable goods has been a challenge to many marketing scholars and economists since they do not have access to good data to study them. In studying consumer preference and brand competition, researchers typically have used aggregate level sales data for durable goods which are often less than ideal to study such ... Read More

A consumer receives an offer for a new version of a mobile phone that will be released in two months: buy now and enjoy a 15 per cent discount. The offer will last only for a week, but the consumer is of two minds. She hasn’t seen the phone nor read any reviews of it. What if she doesn’t like it? Or, what if the phone is a big hit and the offer turns out to ... Read More

Accounting harmonization plays an important role in global capital markets. A single set of financial reporting standards around the world potentially can facilitate cross-border comparisons of financial data and make it easier for analysts to cover foreign firms by lowering information acquisition costs. It can also improve forecast accuracy by helping ... Read More