To make a greater impact, our faculty aspire to share their knowledge and research findings with the wider community. They make such contributions through commentaries and contributed articles to the media. A few articles from the Hong Kong Economic Times looking into business strategies and team collaboration are selected here:
A cost-effective marketing tool – viral marketing always relies on word of mouth and leverages the social network of individuals to spread information. Previous research suggests companies should target well-connected individuals to maximize information propagation. But what is the optimal seeding strategy? Check out the full article of “Seeding Strategies Key to Attracting Customers' Attention” (in Chinese) or the English summery here to learn more about the discovery from the empirical analysis by Professor Ralf VAN DER LANS of the Department of Marketing.
No doubt there is a positive linear relationship between proactive personality and job performance at the individual level. Further studies reveal that the curvilinear relationship is strengthened when the dispersion of proactive personality is high. Discover more from the insights by the Head of Department of Management, Professor GONG Yaping, on his analysis in fostering better team collaboration (in Chinese):
- “Building Teams with Optimal Level of Proactive Personality” (click here for the English summary)
- “Personality-Based Team Composition Fosters Collaboration” (click here for the English summary)