Concerns about data privacy on the Internet are growing exponentially, in line with the advancement of Internet technologies such as data mining and personalized marketing. Against this backdrop, Weiyin Hong and James Y. L. Thong of HKUST, working with a colleague, provide a timely and comprehensive review of the factors influencing online data privacy
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Internet privacy concern (IPC) is a growing field of research and, much more widely, a worry in society due to the huge amount of personal information being gathered, stored, transmitted and published on the Internet. The problem is limited agreement about what it entails, and how to gauge people’s views on this subject and respond accordingly. Consider, for
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